It's always intimidating to tackle a brand refresh for a company that has a long standing VERY loyal customer base. American Dream Nut Butter has just that and I couldn't be happier with how everything turned out. We captured and refined the heritage of the family owned company but also the playfulness that the brand has spent years building. I worked with a team of great illustrators and all the product photography was done by the ADNB team. Make sure you try their delicious nut butters.